Job Description

Position Title: Regional Hospitality Director

Location: Holbrook Life Corporate Office (Multi-Site)

Reports To: Chief Revenue Officer (CRO)

The Regional Hospitality Director plays a pivotal leadership role within Holbrook Life, responsible for driving ancillary revenue growth across the portfolio. This dynamic role oversees and integrates our diverse hospitality offerings—including Spa & Salon, hospitality suite revenue, and Holbrook Club membership expansion—while delivering an exceptional luxury experience that defines the Holbrook Life brand.

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Position Compensation:

● Salary Range: $70,000-$90,000

● Bonus Plan: Uncapped performance-based incentives tied to revenue growth and satisfaction metrics

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Key Responsibilities:

Revenue Leadership & Growth:

● Develop and implement strategic plans to increase revenue across Spa & Salon services, hospitality suites, and Holbrook Club memberships.

● Collaborate with property-level teams to optimize service offerings and enhance customer experience, driving incremental revenue from existing and new clients.

● Design and execute bundled packages and promotional initiatives to cross-sell services and increase per-guest spend.

Operational Oversight & Execution:

● Lead daily operational coordination across all ancillary departments, ensuring seamless integration with property management, sales, and marketing.

● Serve as the corporate liaison to onsite teams, providing guidance and support for revenue-generating initiatives and resolving operational challenges.

● Monitor key performance indicators (KPIs) for each ancillary business line, adjusting strategies as needed to meet or exceed targets.

Team Development & Leadership:

● Partner with property-level managers to identify talent gaps and support training programs for Spa, Salon, Fitness, and Hospitality Suite staff.

● Foster a high-performance culture focused on customer satisfaction, innovation, and operational excellence.

● Prepare for transition to Hospitality Director by demonstrating effective multi-site management and strategic vision.

Partnership & Community Engagement:

● Build and nurture relationships with local businesses, corporate groups, and wellness providers to drive new business opportunities and collaborative ventures.

● Attend networking events and represent Holbrook Life as a premier hospitality and wellness destination.

Event & Membership Sales Support:

● Support property teams in event sales, membership tours, and promotional campaigns for Holbrook Club.

● Collaborate with the marketing team to develop and execute corporate-level strategies to boost brand awareness and sales.

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Required Qualifications:

● 3+ years of experience in multi-unit hospitality operations, luxury wellness, or membership sales.

● Proven track record of revenue growth and operational excellence across diverse business units.

● Strong leadership and communication skills with the ability to influence at all levels.

● Proficiency in CRM systems and Microsoft Office Suite.

● High energy, entrepreneurial mindset, and commitment to delivering an exceptional luxury experience.

● Willingness to travel between Holbrook Life properties as needed.

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Success Metrics:

● Achievement of revenue targets across Spa, Salon, Hospitality Suites, and Holbrook Club.

● Measurable growth in membership and ancillary service utilization.

● High satisfaction ratings from residents, guests, and clients.

● Development and execution of strategic plans contributing to long-term growth.

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Summary:

The Regional Hospitality Director is a key revenue-driving leader within Holbrook Life, entrusted with elevating the brand’s hospitality, wellness, and membership programs across multiple properties. With a clear growth track, this role offers the opportunity to shape and scale a best-in-class luxury experience that enriches the lives of our residents and guests.

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