Job Description

JOOLA is seeking for a Product Marketing Manager to lead go-to-market strategy and product storytelling across JOOLA’s portfolio, with a primary focus on pickleball and table tennis—two of the most dynamic and rapidly-growing sports in the world.

JOOLA was first established in 1952 and built a global reputation as a pioneer in table tennis. In 2022, JOOLA expanded into the rapidly growing pickleball scene and quickly attracted the biggest names in the sport. As an official table tennis sponsor for three Summer Olympic Games and the official sponsor of pickleball's top athletes and the Professional Pickleball Association (PPA), the team at JOOLA combines its storied expertise with fresh perspectives to bring innovation to both sports. JOOLA creates a variety of equipment, apparel, and accessories for both table tennis and pickleball players, professional and recreational. With offices in US, Germany, Brazil, and China, JOOLA has a global presence and wide distributor network.

Reporting to the Sr. Integrated Marketing Manager, this is a high-impact role for a strategic thinker and hands-on marketer who thrives at the intersection of product, brand, and consumer. You’ll collaborate cross-functionally to bring products to life, drive adoption, and elevate JOOLA’s position as the go-to brand for athletes of all levels.

Responsibilities:

• Lead Go-to-Market Strategy: Own the end-to-end GTM process for new product launches and seasonal campaigns—defining positioning, messaging, and activation plans across DTC, retail, and digital channels.
• Craft Compelling Product Narratives: Translate technical features into clear, benefit-driven messaging that resonates with athletes and consumers—similar to how brands like Nike and Peloton connect product innovation to performance and lifestyle.
• Drive Cross-Functional Collaboration: Partner with Product, Sales, Creative, and Paid Media teams to align on product priorities, campaign timing, and channel-specific executions.
• Develop Sales Enablement Tools: Create product education materials, comparison guides, and messaging frameworks that empower internal teams and retail partners to sell with confidence.
• Champion the Consumer Voice: Leverage market insights, athlete feedback, and usage data to inform product positioning and ensure messaging aligns with player needs and mindsets.
• Support Lifecycle Marketing: Identify key moments in the customer journey to reinforce product value—from awareness and consideration to post-purchase engagement.
• Activate Around Culture & Competition: Collaborate on brand activations tied to major events, tournaments, and seasonal moments—drawing inspiration from relevant brands and relevant experience to integrate sport culture into product storytelling.

Qualifications:

• 5-8 years of experience in product marketing, brand management, or go-to-market strategy-ideally within sporting goods, performance equipment, or consumer products.
• Proven success launching and scaling products in multi-channel environments (DTC, retail, and digital) as a key decision maker and/or strategy lead.
• Ability to translate technical product features into compelling consumer benefits, with a strong grasp of consumer psychology and performance storytelling.
• Experience working cross-functionally with Product, Sales, Creative, and Paid Media teams to drive end-to-end product campaigns-from positioning to post-launch optimization.
• Strong copywriting and messaging development skills, with a portfolio that demonstrates clarity, creativity, and commercial impact.
• Familiarity with lifecycle marketing, product education, and sales enablement tools-especially in fast-paced, high-growth environments like Peloton or Wilson.
• Passion for sports-especially pickleball, table tennis, or racquet sports-and a desire to help shape the future of an emerging category.

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